I am trying to display the value of a custom attribute using the sku of a product.
Accessing the name attribute works perfectly for me using the following:
echo Mage::getModel('catalog/product')->loadByAttribute('sku',$bulb_merge)->getName();
However when i try this for a custom attribute:
echo Mage::getModel('catalog/product')->loadByAttribute('sku',$bulb_merge)->getTechnologies();
I receive an integer number.
Id appreciate the help.
thank you