读取从JSON到Javascript的文件路径

Question

Please, help with this. I generate a JSON string from database, like this

<?php
  require_once "pdo.php";

$stmt = $pdo->query("SELECT * FROM locals WHERE article_id = {$_POST['idc']}");
  while($row = $stmt->fetch(PDO::FETCH_ASSOC)){
    echo(JSON_encode($row['article_image']));

And receiving in browser like this

$('#local').change(function(event){
    locid = $(this).val();
    $.post('mod/imgtour.php', {'idc':locid}, function(data){
      window.console && console.log(data);
      $.getJSON('mod/artic.php',function(data){
      window.console && console.log(data);
      $('#artimg').attr("src","data.first");
      });
    });

But in the console I realize that the data I recieve, which is the path to an image come in this way: "images\\locals\\article1.png" (the path stored in database is in this form "images\locals\article1.png" )

I need the file path comes in the right way, to replace it in the image tag...

Any suggestion?