汇编自定义数据内存存放问题

Question

assume    cs:code,ds:data

data    segment
db 'BaSiC'
db 'iNfOrMaTiOn'
data     ends

code    segment

start:mov ax,data
        mov ds,ax
        
        mov bx,0
        
        mov cx,5
s1:    mov al,ds:[bx]    
        and al,11011111B
        mov ds:[bx],al
        inc bx
        loop s1
        
        mov cx,11
s2:    mov al,ds:[bx]
        or al,00100000B
        mov ds:[bx],al
        inc bx
        loop s2
        
        mov ax,4c00H
        int 21H

code    ends

end    start

当编译链接完debug查看内存后，数据存放在075A:0100处

当执行完程序后，数据怎么跑到076A:0000处了？