如何确定用户来自该页面的关键字？

Question

I'm running a Google Adwords campaign, and I would like to know where my users came from. I have a form allowing them to leave an application, and I need to attach the information about the keywords to the application user leaves.

Now I do two things:

1. Attach information from $_SERVER['HTTP_REFERER'] to the form. And I have my applications coming in the following format:

Name: name
Skype: skype
Referer: http://googleads.g.doubleclick.net/pagead/ads?client=ca-pub-6279739740619787&output=html&h=250&slotname=4467623023&adk=125461787&w=300&lmt=1384570112&flash=0&url=http%3A%2F%2Fwww.softmozer.com%2Fdownloading-android%2Fviber-mobile&dt=1384598912575&bdt=1666&shv=r20131112&cbv=r20130906&saldr=sb&prev_slotnames=6478798083&correlator=1384598912354&frm=20&ga_vid=322040364.1384598912&ga_sid=1384598912&ga_hid=825269062&ga_fc=0&u_tz=480&u_his=2&u_java=1&u_h=640&u_w=360&u_ah=640&u_aw=360&u_cd=32&u_nplug=0&u_nmime=0&dff=arial&dfs=12&adx=0&ady=397&biw=980&bih=1543&oid=3&ref=http%3A%2F%2Fwww.softmozer.com%2Fdownload-android%2Fviber-mobile.html&vis=1&fu=0&ifi=2&dtd=24&xpc=8EEeOm8Hca&p=http%3A//www.softmozer.com

But this way is bad for two reasons:

• HTTP_REFERER doesn't work in all browsers.
• Don't really know if getting keywords is possible in cases of all URLs like in the example.

2. Set up goals in Google Analytics. It allows me to know how many goals were accomplished from a specific keyword. But it doesn't allow to determine from which keyword I received that specific application.

What way would you suggest to determine keywords from which the user came to the page?

Answer 1

Don't rely on referrer data. Google switched all their traffic to HTTPS recently, so no browsers will feed you referrer data. This is a browser security feature and not a Google filter, incidentally. You can read more about why at Can you at least get the domain of the https referer?

Your Adwords and Analytics account should be linked as described here. If they are linked, Google will feed keyword data (even from HTTPS) into your Analytics and you can track it there. This is done through a token Google passes so you can't get any data directly here. If you want it you will have to use the Google Analytics API to pull it.