I'm building e-commerce website that will sell all kind of items, what is the best way to send emails to clients?
Our selling department will send a lot of emails to customers, emails like delivery, newsletters, coupons, and etc..
I don't want to use mail() function because the customers will receive emails to spam box, what is the right way to do it?
There is a companies like benchmarkemail, icontact, mailchimp, do i need to use them?
分享 It's important that you understand the difference between "transactional" and "non-transactional" email.
Sending a order invoice, password-reset or welcome aboard email is transactional. It is send from you (your website) to one specific email address.
A news letter is usually non-transactional in that the same email is send to multiple people at the same time and many countries have strict laws about how these emails can be send and how people should be able to unsubscribe from them.
For transactional email I would suggest to use a third party service such as Mandrill or Postmark. They will make it easy for you to make sure that email arrives in your customers inbox.
For news letters I would suggest you use a third party service such as Campaign Monitor or Mailchimp. They allow you to set up sophisticated campaigns and see reports on how well your marketing email performs.
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