Amazon SES电子邮件标记为垃圾邮件

Question

I'm using Amazon SES to send bulk emails to my users. Some emails is marked as spam though. What can I do mitigate the spam marking?

code in PHP:

$ses = new AmazonSES();
$destination = array();
$destination['ToAddresses'] = $email;
$message = array();
$message['Subject.Data'] = "Domains: $contactsName have made a descision";
$message['Body.Text.Data'] = '';
$message['Body.Html.Data'] = "  Hi $firstName! 
                                </br>
                                </br> 
                                $contactsName have made a descision regarding $title at $link
                                </br>
                                </br>
                                Sincerely,
                                </br>
                                </br>
                                The Domain Team";
$message['Body.Html.Charset'] = 'utf-8';
$response = $ses->send_email('[e-mail]', $destination, $message);

Answer 1

There are many questions around this which will affect your spam reputation, but some quick ones:

1. How many users are you sending to (approximately)?
2. Do you always send emails to these users from this IP address?
3. Have your users opted-in to receive emails? Do they have an ongoing email relationship with you? Do they normally read emails that you send to them, or just delete them without looking?
4. Is your HTML valid? (From the above example, it appears than no - it should be <br/> not </br>.)

These are a few quick questions. The best quick advice I can give you is to make sure the users are opting-in, and encourage them to add you to their friend list. Try to send every email communication between you and them from Amazon SES.