Let's have a look at your code:
$rows = get_field('sub_seminars');
$row_count = count($rows); //returning some digit
echo count($row_count); //counting the returned digit
You are double counting the returned count and that is why it is returning 1. Try this:
$rows = get_field('sub_seminars');
$row_count = count($rows); //will return a digit
echo $row_count; //echo the count